Dubai, a city of luxury and sophistication, is the perfect backdrop for showcasing the timeless elegance of Emporio Armani watches. In 2016, our advertising photography studio collaborated with this iconic fashion house to create a series of stunning product photographs.
Our mission: to capture the essence of Emporio Armani’s watch collection, highlighting the intricate details, luxurious materials, and undeniable Italian flair that define the brand. We turned to a trusted duo: the Canon EOS Mark II camera and the Canon Macro 100 lens to achieve this.
This dynamic combination allowed us to get up close and personal with each watch, revealing the delicate craftsmanship and subtle textures that often go unnoticed. The macro lens, with its incredible magnification, brought every minute detail to life, from the intricate patterns on the watch face to the intricate play of light on the polished metal.
Light and Shadow:
Lighting played a crucial role in our approach. We created a series of setups that employed both natural and artificial light, often experimenting with dramatic shadows and highlighting contrasts to emphasize the watches’ bold lines and architectural forms.
A Symphony of Color:
The Emporio Armani collection boasts a vibrant palette of colors and textures. We embraced this diversity, capturing the rich hues of leather straps, the cool gleam of stainless steel, and the mesmerizing sparkle of diamonds. Each photograph was a celebration of color and light, showcasing the watches as objects of desire and artistic expression.
The Final Touch:
Post-processing played a crucial role in bringing our vision to life. We meticulously edited each image, ensuring color accuracy, enhancing details, and adding a touch of cinematic flair. The final result was a series of polished and evocative photographs, capturing the essence of Emporio Armani’s watches in a way that resonated with discerning audiences.
This project was a true testament to the power of collaboration and the artistry of photography. By combining our technical expertise with a deep understanding of Emporio Armani’s brand identity, we created a visual narrative that transcended mere product photography. It was a celebration of timeless elegance, Italian craftsmanship, and the enduring allure of luxury.
We invite you to explore the full collection of photographs and experience the magic of Emporio Armani watches through our lens.
Beyond the Project:
This project was not just about capturing beautiful images; it was about understanding the essence of a brand and translating it into a visual language that resonated with its target audience. It was a valuable learning experience that solidified our commitment to excellence and our passion for creating impactful product photography.
We hope this blog post has inspired you to appreciate the power of photography and its ability to tell stories. If you’re looking for a product photography studio in Dubai that can help you bring your vision to life, we invite you to contact us. We’d be thrilled to collaborate with you on your next project.