Why Should You Use Professional Photography for Real Estate?

DAMAC Maison Prive | Real Estate Photography & Videography

Why Should You Use Professional Photography for Real Estate?

If you’re a real estate agent, homeowner, or anyone else looking to sell a property, real estate photography can help significantly.

It can help sell your property faster, increase its sale price, attract more buyers, and boost visibility – the list goes on and on.

Why? Because we’re humans. Nobody wants to look at mobile-taken or pixelated property photos. It doesn’t look professional, it doesn’t complement the property, and certainly, it doesn’t scream “buy me”.

If you’re debating whether to use a professional photographer for your real estate listing, the following reasons why will help persuade you.

1. First Impressions Matter

In the process of purchasing a property, 41% of buyers first look online. They don’t contact a realtor, and they don’t look in person – they look online. 

Alongside this, NAR Realtor also mentioned that ALL home buyers use the internet to search for a home. It may not be the first thing they do, but everyone eventually looks online at the property they’re interested in.

And what’s the most important content of a real estate listing? It’s not agent contact information. It’s not floor plans. It’s not detailed information about the property. It’s the photos.

Photos are what buyers care about. It’s the first (and maybe last) interaction you have with a potential buyer. Have bad photos, and they’ll just click off. Have good photos, and it could get them to contact you.

2. Sell Homes Faster

When it comes to selling a property, speed is a common priority.

The seller needs it gone so they can move on to their next property, investment, etc. Whatever the reason may be, there are a lot of sellers that need a quick sale.

Professional real estate photos, however, can sell homes 32% faster than those with amateur-taken photos.

It’s known that the average house sells in 54 days. Therefore, with professional-taken photos, you could reduce this 54-day sale cycle all the way to 36 days.

This is great from a seller’s perspective. But from a real estate perspective, it’s even better. These facts suggest that they can sell properties 32% faster and, therefore, get more commission.

3. Increase Sale Price

Not only does professional photography sell your property quicker, but it also increases its sale price.

This research was performed by Redfin back in 2013. However, what they discovered is that homes listed from $200,000 to $1,000,000 sold for $3,400 to $11,200 more when professionally photographed with a DSLR camera.

Source: Redfin

Alongside this, they also found out that the photo sharpness (aka quality) plays a role in whether the property sells for above-list price. They found that “sharp” photos sold the most above-list price 44% of the time.

Source: Redfin

This research perfectly outlines the ROI of real estate photography. It pays for itself. It’s no longer something that’s an “expense”, it’s a tool that can help bring in a higher sell price.

4. Attract More Buyers

Nowadays, social media plays a huge role in selling property. Most REALTORS® (77%) use Facebook for professional purposes.

Now, they could just upload a block of text. Something like “House for sale in Dubai, UAE’s newest estate, blah, blah, blah”. Or they could upload some stunning photos of the property with little to no description.

Which will perform better? Well, real estate listings with photos on social media can get a 1,200% increase in shares. The increase in views isn’t known, however, if the shares are increased by 1,200%, we can imagine this is enormous.

5. Stand Out in the Market

More than half (61%) of brokers believe that professional photography is “crucial” for selling homes. However, despite this, only 35% of realtors employ professional photographers.

This presents an issue and an opportunity. The issue is that more real estate agents need to invest in professional photographers. The opportunity is that they don’t. As a result, you and your brand are able to stand out in a crowded market.

Not only this, but it makes you look professional. If you put two pictures next to each other, one professional and the other non-professional, which would look better? You don’t need to be a data analyst. The professional one would look better.

6. Don’t Forget about Video, Either

Though the two skills are completely different, most real estate photographers can perform videography services for what’s required for a real estate listing.

But why shouldn’t you forget about it? Aren’t photographs enough to increase the sale speed and price of a property?

Yes, however, real estate videos provide an immense return. According to WifiTalents, real estate videos get 403% more inquiries. Not only this, but 85% of buyers actually prefer agents that use video to advertise their property.

Think about that for a moment. Videos get more inquiries, and people prefer them. Photos sell properties faster and at a higher price. Put two and two together, and you have the ultimate sales system.

Conclusion

As you can see, there are plenty of reasons to hire a professional photographer for a real estate listing.

Just as a quick recap, it’s because:

  • They get more attention
  • They sell properties quicker
  • They increase the sale price of a property

In today’s market, you can’t afford to skip out on quality listing photos. You need them to stand out from the crowd and to sell your property.

If you’re in Dubai and are looking to sell your house or sell a house for a client, contact us today for professional real estate photography.

We’ve been helping those in Dubai, UAE, for over 12 years now. During this time, we’ve helped countless realtors and property owners sell their property through stunning imagery.

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