What is Real Estate Photography?
If you’re trying to sell or rent a piece of real estate, no matter if it’s residential or commercial, you need high quality photography.
Though it seems like a very small idea, it can boost sales speed and also price. Which, if you’re looking to sell a property, is a pretty good ROI.
Definition of Real Estate Photography
Real estate photography is a type of photography that focuses on capturing and presenting property. This can be both residential and commercial property.
Why is Real Estate Photography Important?
If you’re a real estate agent, the importance of quality photography is unbelievable. These can help you:
Generate Faster Sales
Real estate listings that include professional images sell 32% faster than those without. Alongside this, listings that incorporate drone photography sell up to 68% faster.
Increase Buyer Interest
It’s also known that most homebuyers consider property photos as the most important part of an online real estate listing. Not only this, but listings with 20 or more photos tend to spend 38 days less on the market.
Produce Higher Sale Prices
Alongside the above, quality images present a home in a quality manner. Because of this, real estate photography can increase a property’s sale price by up to 47% more per square foot. If you use aerial photography, this increases by another 10%.
Get More Enquiries and Engagement
Lastly, if you use professional photos of your real estate listing on social media, you get a 1,200% increase in shares. Even videos of the property can increase the numbers of enquiries you receive by 403%.
What Makes a Good Real Estate Photo?
Good real estate photos are photos that include the following key elements:
- Use of proper, natural lighting during the day.
- Using wide-angle lenses to showcase the entire room.
- Ensuring that vertical and horizontal lines are straight and balanced.
- Having a well-stage room to showcase the properties full potential.
- Shooting from the right angles while considering framing.
- Professional editing to correct minor issues, such as shadows, image clarity, etc.
- Having an accurate representation of the property.
5 Use Cases for Real Estate Photography
Like a lot of photography categories, real estate photography has many use cases. To learn more about the different ones, see below.
1. Marketing Properties for Sale or Rent
The most common and practical use of real estate photography is to market property. These images can help showcase potential buyers of the property online before they commit to visiting the location.
This saves time for both the buyer and the seller. If the buyer can get a good enough understanding of the property before they visit, they can decide whether they’re a warm or cold buyer.
2. Interior Design and Architecture Advertising
Moving away from real estate and more onto design and architecture, for those in this business, this is a way to advertise your services/products.
For example, let’s say you’re an interior designer. In that case, you’ll want to use real estate photography to develop your portfolio. Likewise with an architect, using this type of photography can help display your work and expertise.
As an added extra, if you sell other services related to property or even furniture, real estate photography can help promote your products/services.
3. Property Management
Property managers can also use real estate photography for record-keeping or even maintenance purposes. They may even be able to use these photos to update their bosses if they’re overseas.
4. Virtual Tours
With new technology, images can now be stitched together to create a virtual-like tour for the real estate listing. Viewers of the listing can then walk through the property without even visiting it. It’s almost like real estate videography.
5. Property Appraisal Documentation
Appraisers can also use this type of photography to document the condition and features of the property. This, along with the appraiser’s documentation, can then be used to support their findings and valuation.
Types of Real Estate Photography
There are many different types of real estate photography. The main ones consist of the following:
Type of Real Estate Photography | Description |
Residential | Captures the home for sale or rent, highlighting living spaces, exteriors, and amenities. |
Commercial | Focuses on showcasing the office, retail, or industrial building, presenting the space and functionality. |
Architectural | Highlights the design, structure, and aesthetics of a building. This is usually for both residential and commercial luxury properties. |
Aerial or Drone | Provides a birds-eye view of the property. Perfect for large estates, commercial buildings, or apartments. |
Interior | Focuses on capturing the interior elements of a home, for instance, fixtures, finishing, etc. |
Virtual Tours | Offers a 360-degree or panoramic video of a property so users can remotely explore the building. |
Lifestyle | Uses elements such as people, dogs, cats, etc., to showcase a particular lifestyle the property can provide. |
Staging | Includes furniture, cars, etc., to make the home appear more appealing to buyers or renters. |
Rental | This is specifically for rental properties, both commercial and residential, to show attractive features of the property. |
Get Real Estate Photography in Dubai Today
If you’re a property developer, real estate agent, or property owner in Dubai looking to sell their property, you need professional photography.
It won’t only sell your property faster, but it also has the potential to sell your property higher than the current listing price. Just from professional photos, think about that.
Clearly, the ROI from professional photography is huge. And in a market like Dubai, maybe even bigger.
At Masoud Raoufi, we’ve been serving the Dubai market for over 12 years. Our photographers are able to capture your property in its truest like, increasing sale speed and potential sale price. For more information about how we can help, contact us.
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