#1 SEO Company in Dubai, UAE
At Masoud Raoufi, we’re an SEO company in Dubai, helping businesses in the local area achieve more from their websites.
With our range of SEO and content marketing services, we’re able to take on large or small-scale projects for businesses in Dubai and help them thrive online.
What is SEO for a Dubai Business
At its core, SEO for Dubai businesses helps them rank high in search engines, allowing them to generate more traffic for specific keywords. These keywords can be informational, navigational, commercial, and transactional keywords.
Benefits of SEO for Businesses in Dubai
An SEO company in Dubai can provide businesses in the region with many benefits.
Enhanced Online Visibility
A single keyword on Google can have thousands of competitors. However, only around 8 appear on the first page. And honestly, these are the only ones that generate any type of traffic.
Even then, if you manage to rank on the first page of Google, the top result, number one, will take 27.6% of all the traffic.
When you correctly use SEO for your Dubai business, however, you increase your chances of ranking high tenfold. This will allow you to tap into a high percentage of the organic search traffic for a specific keyword.
Targeted Search Traffic
Search traffic is more targeted than any other traffic source. The reason behind this is its keyword system.
Like you today, who typed in “SEO company in Dubai”, you reached this page about an SEO company in Dubai. You go from keyword/search query to relevant page.
This allows us (or you) to focus your SEO efforts on keywords that matter to your overall business strategy. Instead of targeting every and any keyword, it’s possible to narrow down this targeting based on informational, commercial, transaction, and navigational phrases.
For example, let’s say you wanted to build more brand awareness as an industry expert. Informational-based keywords would help improve that. You can then target keywords based on your industry and expertise.
On another note, let’s say you wanted to drive more conversions. In that case, focusing on commercial or transactional keywords would work best.
Now, compare this with something like Facebook ads. It’s nothing alike. You need to target demographics, interests, etc., but not specific keywords, so it’s less targeted.
Cost-Effective Online Marketing
Compared to other online marketing channels, SEO is the most profitable, providing a website with an ROI ratio of 22:1, or, in other words, 2,200%.
That’s not the only impressive thing, either. Research performed in 2021 on the State of B2B Lead Generation, organic search, or SEO, is rated the second best.
Clearly, it’s a great online marketing strategy that’s cost-effective. But, if this is the case, why don’t all Dubai businesses do it?
Well, because it’s difficult. SEO is a long-time commitment, and most businesses want quick results, which can be generated through paid ads or something similar.
However, if you’re able to stick out the wait, you’ll have a powerful marketing tool that brings in results year-round.
Increased Credibility and Trust
Nowadays, even if you’re not an SEO expert, you know that the first page of Google provides the best results.
Because of this, websites on the first page of search engines receive increased trust and credibility from their users.
It’s no secret that people think this, either. Less than 10% of people searching on Google ever go to the second page. And, as you can imagine, the third, fourth, etc., pages later, even less.
So, the moral of the story here for Dubai business is if you’re not ranking on page one, really, you’re not ranking anywhere.
Improved Mobile Experience
Dubai, and the UAE in general, is ranked as the first in the world in terms of smartphone use. They now have 100% smartphone usage across their residents.
But why is this important? Well, back in 2020, Google announced mobile-first indexing for the entire web. In short, now, Google indexes websites more suited for mobile devices.
SEO professionals understand how important this update is. Therefore, they’re trained to develop quality mobile experiences to improve user-friendliness and rankings.
The 4-Step Approach to Our SEO Services
Our SEO services allow you to select specific SEO tasks to suit your needs, ensuring you get the best ROI.
1. Discovery and Goal Setting
Before proceeding with our SEO services, we’ll first discuss your business objectives, target audience, and SEO service needs.
Our goal here is to identify who you are, who you want to attract, and how you want to do it. We can then recommend SEO services to help fulfil those wants.
All of our SEO services are considered “Microservices”, therefore, we can develop completely customisable plans, so you get the best ROI possible.
You can also pick and choose whatever services you want. For instance, just link building and technical SEO or keyword research and content.
We don’t require you to do only full-service SEO. This isn’t always needed, especially for established Dubai businesses with in-house teams.
2. Audit and Strategy
Based on the services required to meet your specific goals and objectives, we’ll audit the current situation on your website.
For example, let’s say you choose our technical SEO service. We’d perform a complete technical SEO audit, looking into your page speed, redirects, duplicate content, etc.
Based on our findings of whatever audit we perform, we’ll then create a strategy. The audit would have uncovered improvement audit, so the strategy will include fixtures for these problems as well as future implementations.
3. Service Implementation
With the strategy in place, our team will then perform the purchased services.
The time this takes will depend on the service and the complexity of the strategy. Anyways, regular updates will be performed, and there will be an estimated project timeline on the strategy.
You’ll also be assigned a project manager who’ll be easily contactable. This person will be able to tell you what’s going on with your project at any moment in time.
4. Reporting and Meetings
We want you to see the impact our work has on your website. Therefore, we offer in-depth reporting metrics for most of our services to help you understand the performance improvements.
If it’s a long ongoing project, regular meetings will also be held to ensure all parties involved are updated and on the same page. These meetings will either be held weekly, monthly, or quarterly, depending on the project and its size.
Our SEO Services for Dubai Businesses
At Masoud Raoufi, we offer a range of SEO microservices so customers can pick and choose their very bespoke strategy based on their goals, budgets, and preferences.
Keyword Research and Strategy
We conduct comprehensive keyword research to highlight potential search terms that suit your business’s goals. Once we’ve found a list of keywords, we then develop an SEO strategy on how we’ll use these keywords on your website.
On-Page SEO
Our on-page SEO optimisation services include optimising title tags, meta descriptions, headers, content, images, and more to improve your website’s optimisation and search relevance.
Technical SEO
We implement technical SEO best practices to ensure the backend of your website is optimised for search engines. To do this, we use structured markup, canonical tags, address crawl errors, fix redirects, improve website speed, and more.
Local SEO
For businesses operating in Dubai, we optimise your Google Business Profile (GBP) and website to improve your visibility in local search results. This helps nearby customers looking for your product and services find you.
Content Strategy and Blogging
We can create content strategies that align with your business goals and objectives. After, we can create the content to ensure your relevance for that specific keyword or type of keyword.
Backlink Building
Our off-page SEO efforts help you research, find, and source high-quality, safe and relevant backlinks. We can also monitor your backlink profile and ensure it’s healthy and looked at as “legitimate” by search engines.
SEO Audits and Reports
SEO auditing helps identify areas of improvement on your website in a specific SEO area, for instance, on-page, off-page, or technical SEO. We can also perform reports on your website for specific areas so you can see your site’s performance and progress.
Mobile SEO
Ensure your website is optimised for mobile-first indexing and Dubai’s high smartphone usage rate with our mobile SEO service. Guarantee that search engines (and people) can access your website on their mobile devices.
E-commerce SEO
Get more traffic to your e-commerce website by allowing us to create, strategise, and implement a bespoke SEO strategy design to drive traffic and conversions.
Competitor Analysis
Let us analyse your competitor’s SEO strategies and help identify opportunities that’ll help you outrank them in future search results.
Industries that we Serve
We serve a range of industries with our SEO services. The main options consist of the following:
- E-Commerce: Online stores selling products or services directly to customers.
- Education: Schools, universities, and online learning platforms.
- Automotive: Car dealerships, automotive parts, and repair services.
- Hospitality: Hotels, resorts, and event venues.
- Travel: Tour operators, travel agencies, and tourism boards.
- Healthcare: Hospitals, clinics, and healthcare providers.
- Real Estate: Real estate agencies, property developers, and brokers.
- Finance: Banks, financial planners, and investment firms.
- And More: Various other industries, including retail, food & beverage, logistics, and manufacturing
All of the industries we serve are based in Dubai or the UAE. Therefore, we have plenty of local knowledge and connections in multiple sectors.
Why Choose Us for Your Website SEO?
Masoud Raoufi has been serving the Dubai and UAE markets for over a decade, helping thousands of local businesses along the way.
Pick and Choose SEO Services
At our SEO company in Dubai, all our clients have bespoke services. We allow them to pick and choose the SEO services they need to get the results they want.
Therefore, instead of only providing full-service SEO, customers can choose their outsourcing level, allowing them to get more flexible services and pricing.
Bespoke Strategies and Pricing
Due to our “pick and choose” style of SEO microservices, all our SEO strategies and pricing are completely bespoke for each project. This ensures that only our clients get the SEO services they need without any added extras.
Data-Driven Results
We remove any guesswork from our SEO strategies and only create strategies and implement changes based on hard data. By doing this, we guarantee to make a real difference in your SEO performance.
Diverse and Multicultural Team
Our team has a diverse range of skills, from SEO to photography, videography, and web design, allowing us to tackle any online marketing task imaginable. Not only this, but we’re all based in Dubai and the surrounding UAE, so we understand the local market.
Additional Local Services
Though we’re an SEO company in Dubai, we have a lot of other skills that can help your business grow online.
Photography
Our in-house and on-the-road photography team can create professional visual content for your website.
This is another service we’re very passionate about, and we have helped many industries in Dubai and the UAE by creating visual content.
Some popular industries include advertising, beauty, corporate, event, fashion, and food photography.
Image SEO could bring significant results Depending on your industry, especially considering that 22.6% of all internet searches are image searches.
Videography
Brands that use video on their website receive 41% more web traffic from search engines, making our videography services highly valuable.
This type of SEO, video SEO, is increasing each year, especially due to user behaviour changing from text-based content to video-based content.
Plus, this service can be used for multiple video-based content types that can indirectly impact SEO—for example, social media.
Printable Content
At Masoud Raoufi, we serve a lot of local businesses in Dubai and the GCC region. Because of this, we offer a variety of printable content services:
- Logo Design
- Business Card Design
- Stationery Design
- Flyer Design
- Poster Design
- Menu Design
- Brochure Design
- Catalog Design
- Magazine Design
These services are designed to complement your local SEO efforts, as, honestly, converting leads into customers doesn’t stop at SEO. More content may be required to convert them into paying individuals, such as a brochure or catalogue.
Social Media Content
Social media can have a huge indirect impact on your SEO performance due to:
- Improved brand recognition
- Enhanced brand credibility and trust
- Increased referred traffic
All of the mentioned have an impact on your SEO performance, especially now that we’re moving from keyword-based optimisation to brand-based optimisation.
WordPress Services
Alongside the above, we offer complete WordPress services, ensuring your website stays functional and looks fantastic.
Our experts offer a range of WordPress services, with the main ones including:
- Custom Design and Development
- Responsive Design Optimisation
- Website Security Enhancements
- Performance Optimisation
- E-commerce Solutions
- Theme Customisation
- Plugin Integration and Customisation
- Website Maintenance and Support
- Multilingual Support
- Content Migration
With these services, we’re able to create beautifully optimised, functional, and appealing websites that’ll leave your visitors speechless.
Due to our comprehensive services, you can outsource all your content marketing needs to us, knowing we have the team, expertise, equipment, and software to carry out anything necessary.
How to Choose the Right SEO Company in Dubai
When choosing an SEO company in Dubai, take your time. Selecting the right individual or team can make an incredible difference.
1. Define Your SEO Goals
Before searching for an SEO company in Dubai, you should start by understanding your SEO goals.
This will completely shape your decision regarding the type of company of freelancer you choose to perform SEO on your website.
Ask yourself questions like:
- What business outcomes do I want from increased search engine visibility?
- Which areas of my website need the most improvement (e.g., website traffic, lead generation, brand awareness, local visibility, etc.)?
- Who is my target audience, and how do they typically search for products or services like mine?
- What are my main competitors doing regarding SEO, and how do I want to position myself in comparison?
- What resources (time, expertise, and budget) can I allocate to SEO efforts, and how much will I need to outsource?
The above questions should give you a much better understanding of your SEO goals. You can increase your chances of finding an SEO freelancer or agency more designed for your business’s objectives.
2. Evaluate Expertise and Track Record
Based on your goals, you should be able to find a range of SEO companies in Dubai to help.
In that case, you’ll want to review their expertise and track record. Luckily, nowadays, most SEO services have a list of client testimonials and case studies for you to review.
For the most part, you’ll find these resources on their website. If not, and they seem like a good company to contact, request them via email.
Ideally, an SEO company in Dubai with a good reputation and SEO outcomes will be more than happy to showcase its work and customers.
3. Understand their SEO Services
In the SEO industry, there are a ton of different services and ways to offer them.
Personally, we offer microservices, so customers can pick and choose what SEO services they want/need. However, other companies may offer single services or only full services SEO.
Single SEO service providers are offered by a person or company who specialises in one area of SEO. For example, technical SEO or off-page SEO. This is all they offer, nothing more, nothing less.
Full-service SEO providers only provide SEO as a whole. They take care of all three SEO pillars, technical SEO, off-page SEO, and on-page SEO, together and don’t split up the different services.
All options are great, however, the best options depend on your needs and wants. Typically, single-service SEO is more for those looking to supplement their SEO efforts, full-service SEO is for anyone looking to outsource the entire thing, and SEO microservices are a bit of both.
4. See if They Have Local Knowledge
Unless you’re doing international SEO, expect the SEO company you choose in Dubai to have local and regional expertise.
To the untrained eye, this may not seem important. However, it’s far more important than most people think.
When it comes to researching, strategising, and implementing a local or regional SEO campaign (or any type of SEO search), local market knowledge and a local network will be highly advantageous.
If these are paired, the SEO professional or agency will be able to effortlessly build local or regional links, relatable content, and more, boosting your chances for location-based keywords.
5. Review Pricing and Potential ROI
No SEO company in Dubai can promise a certain ROI. There’s even documentation from Google suggesting you should stay away from SEOs that do.
However, based on your previous data and their previous successes in your industry or location, they should be able to give you a “ballpark” figure.
With this ballpark figure, you should be able to get a rough understanding of the potential ROI, allowing you to gain a better understanding of whether it’s worth pursuing.
Take this, however, with a grain of salt. It can be used as guidance, but it shouldn’t be used as a definite decision.
6. Check for Red Flags
Be cautious of any individual or agency that:
- Guarantees SEO results
- Use blackhat SEO techniques
- Lacks transparency about their methods
- Promises an instant result
- Suggest they have “insider” help
SEO is a long-term investment, and the company you choose should focus only on sustainable, ethical practices.
7. Reach out to Multiple Professionals and Agencies
SEO can be a big investment not only in capital but also time, money, reputation, and much, much more.
Because of this, take your time to research a few different professionals and agencies in Dubai. Don’t settle on the first one you find.
Review their business, their successes, their failures, their reviews, and more, and truly get to see whether they’re worth the investment.
Trust us, it’s worth putting a lot of effort into this step. Don’t rush into anything. Be sure the person or team you choose has the best chance of setting you up for success.
Our SEO Success
We’ve helped many businesses in Dubai with their SEO, including ourselves. Out of respect for our clients, we’ll showcase the success of our website’s SEO.
Back on July 29th, 2024, we made some serious changes to our website. We performed a total SEO audit and discovered certain things needed changing. This included restructuring our menu as well as on-page SEO changes, such as meta tags, titles, etc.
Since making these changes, we’ve gone from 63 organic visitors a month (according to Ahrefs) all the way to the higher end of 508 towards the end of the year, which is a traffic increase of 706.35%.
Reference: Website Organic Traffic
During this time, we also invested a lot in creating content for our website, both commercial and informational content. This has allowed us to start ranking for many related keywords.
From the same date, July 29th, 2024, until now, the end of 2024, we’ve gone from 191 total organic keywords to 424, a 121.99% increase in just 5 months.
Reference: Website Organic Traffic
During this year, we’ve also managed to get 528 do-follow links, which is our best year so far—46 out of the 528 were from websites that hold a domain authority higher than 50.
FAQs
What is SEO, and why is it important for my Dubai business?
SEO is the process of improving your website’s visibility on search engines like Google or Bing. It helps websites attract targeted traffic, helping them increase brand awareness, organic traffic, and search-based conversions.
How do you measure the success of an SEO campaign?
We measure the success of our SEO efforts using KPIs that are set and confirmed in the strategy. This could be organic traffic growth, keyword rankings, conversion rates, or website speed. Whatever it is, it’ll be a benchmark to the current performance.
How long does it take to see results?
Typically, it can take anywhere from 4 to 6 months to start seeing any results from an SEO campaign. This does, however, depend on various factors such as:
- Competitiveness of industry
- Quality and consistency of the SEO efforts
- Age of your domain
- Existing content and backlink profile
- Website’s current Google trust level
What are the costs of your SEO services
The cost of SEO services largely depends on the provider and scope of work. Typically, SEO work ranges from AED 500 to AED 50,000. It really depends on whether you’re getting full-service SEO work and how big the website is.
Can you guarantee a #1 ranking on Google?
No. Nobody can and nobody should. In Google documentation, they even state that you should “Find someone else” if anyone guarantees that their changes will give you first place in the search results.
Though we do and will try our best, Google’s algorithms are constantly changing, so it’s extremely difficult to guarantee rankings for specific keywords.
Is SEO just a one-time thing?
It’s recommended that SEO is a long-term investment. Think years. However, when you stop paying for SEO, you don’t lose your SEO results; it’ll continue to bring results. This is, of course, dependent on whether there’s an update in algorithms, competition, etc.
What is the difference between local and international SEO?
The difference really depends on the geographical area. Local SEO for a Dubai company would be Dubai. International SEO, on the other hand, will mean a different country in which the company is located. For example, if the company is located in Dubai and wants to boost its SEO efforts in the UK, it’ll want international SEO.
How do you keep up with Google’s constant updates?
Google algorithms change a lot, so we stay up to date by being informed via industry news, connections, and more. However, generally, algorithm updates don’t change the SEO fundamentals, which we focus on the most.
Get SEO in Dubai Today
If you’re interested in taking your business to the next level, contact our SEO company in Dubai, Masoud Raoufi. Waiting is a helpful representative and eager professional who can help with your local, regional, and international SEO, no matter the size of your website or dreams.
1 Comment
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