Real Estate Photography & Videography in Dubai, UAE
100% of buyers use the internet to search for real estate.
And we get it. A lot of time can be saved. You get to see real estate without having to travel to the location.
Without question, you don’t get the “full picture”. However, you get enough of a “picture” to see whether the real estate is for you.
This is why real estate photography and videography are so important, especially in a market like Dubai.
What is Real Estate Photography
Real estate photography captures images of residential, commercial, or industrial properties to help highlight, sell, or rent them out.
What is Real Estate Videography
Real estate videography is the process of capturing video of a residential, commercial, or industrial property. This, like real estate photography, is used to highlight, sell, or rent the property.
Types of Real Estate Photography and Videography
There are lots of different types of real estate photography and videography.
1. Residential
Residential photography and videography focus on capturing residential properties. This includes single-family homes, apartments, or condos.
These photos and videos are used to highlight the interior and exterior features of the property. Think of areas of the property that’ll appeal to buyers or renters—room layouts, curb appeal, etc.
2. Commercial
In contrast to residential, commercial photography and videography focuses on commercial property.
Most of the time, this includes office spaces, retail locations, warehouses, factories, and other commercial properties.
The goal here is to capture the functional features of the property—for instance, the conference rooms, machinery, parking, etc—in hopes of attracting buyers or renters.
3. Aerial or Drone
Aerial or drone photography and videography can be used for both residential and commercial purposes.
Simply put, it provides a birds-eye view of the property. It gives us the opportunity to capture the entire exterior of the property and its surrounding areas.
This can be very helpful for large properties, estates, or land, as it provides a full view of the property and surrounding location.
In fact, aerial and drone shots are so powerful for real estate that they have a 68% increased likelihood of selling compared to those that don’t.
4. Virtual Tour
You can use both photography and videography to create a virtual tour. It just depends on how you want to do it.
These are very good for real estate listings. It’s so good that 3D tours actually increase home sales by 9%.
We believe this is due to convenience and scale. With a virtual tour, people from all corners of the world can walk through the property, inviting more people to bid.
5. Architecture
Architecture photography and videography are beneficial for luxury homes or commercial spaces.
These shots help showcase the architectural design of the property. It can also be used to showcase specific structural elements of the property that increase its appeal.
6. Interior
Interior photography and videography solely focus on the interior of a property. This can be used in both commercial and residential settings.
The goal with the interior shots is to show off individual rooms or specific features inside the property.
7. Exterior
With exterior photography and videography, think of curb appeal and outdoor features—for instance, gardens, patios, pools, and landscapes.
You can also use aerial or drone photography for this. This is partially good for apartment buildings or large commercial properties.
Benefits of Real Estate Photography and Videography
If you’re listing real estate for sale or rent, you’ll be surprised at the benefits of professional photography or videography. These include:
Faster Sales
The biggest benefit is that the real estate can sell faster. These can’t be amateur photos, however. They need to be professional.
But how much faster? RubyHome Luxury Real Estate suggests 32% faster.
That means if a property usually takes 30 days to sell, you’ll knock 9.6 days off the “typical” sell time.
Plus, going back to the drone stat we mentioned earlier. If you use drone images of the property, they’re 68% more likely to sell.
By just looking at both of these figures, it indicates one strong factor. Real estate with high-quality images (or video) sells better and faster.
Increased Home Value
Speed isn’t the only benefit, either. Professional shots can actually increase the value of a property.
CBS News points this out in a Redfin article. Citing that properties with professional images have a 47% higher asking price per square foot. This is, however, only for properties above $300,000 (1,101,879.00 AED).
In that case, professional shots can save (and make) you literally thousands. This, in turn, completely removes the expense of hiring a real estate photographer or videographer.
Higher Engagement
Considering everyone looks for real estate online nowadays, engagement is important.
First, let’s talk about videography. How much do you think adding video to your listing would increase engagement?
10%? 20%? 60%? 100%? Well, neither. It’ll increase inquiries by 403%.
The increase is wild. To put that in perspective, for every 10 inquiries without video, with video, you’ll get 50.
Not only this, but professional real estate images generate 61% more online views than listings without them.
Improved Lead Generation
If you’re a real estate agent, using video can actually help you attract potential clients.
NAR Realtor suggests that agents that use video in their listing attract more homeowners. In fact, 73% of homeowners say that they are more likely to work with agents that use video.
And the kicker? Only 10% of agents use video. Therefore, whoever uses it will stand out, allowing them to attract more customers.
Plus, using video to sell the property increases lead generation regarding buyers. As a result, it’s a win-win for both parties, sellers and buyers, which, in turn, is greatly beneficial for you and your pockets.
How to Hire a Real Estate Photographer and Videographer
Real estate photography and videography are superb. The benefits it can provide are much greater than the costs.
However, you need to hire the right professionals—Professionals who deliver quality, are on time and are quick.
Here’s how to do exactly that:
1. Define Your Needs
Before you do anything, you need to define your needs. You can do this by asking yourself a few questions:
- What type of property is it? (Residential, commercial, or industrial)
- What’s the scope of the project? (Do you need both interior and exterior shots? Do you need a video, a virtual tour, or drone shots?)
- What’s your timeline? (Is there a deadline for launching the listing?)
- What’s your budget? (Think about how much you’re willing to invest in photography/videography and balance that with the property’s value.)
- What’s the style you want? (Modern, bright, and airy or dramatic and bold?)
- What’s the end use? (Are these images for online listings, brochures, or social media?)
This information is very important. This won’t just help you understand your project better. It’ll also help you detail your project to your photographer and videographer.
2. Research Professionals
Once you have an understanding of what you need, you need to find a professional to fulfil them needs.
You can only do this via research. And yes, though this can be boring, it deserves your time. The right professional makes all the difference.
Finding professionals in this industry, however, is pretty simple. You can do this in the following ways:
- Local Directories: Use local directories to find the contact information of local videographers and photographers. If you’re in Dubai, you can use The Dubai Business Directory.
- Social Media: Use social media to find a videographer or photographer in your area. You can do this by searching by hashtag—for example, #dubairealestatephotography.
- Referrals: Alongside the above, if you’re in the industry, someone you know may know a professional. Therefore, ask them.
When searching for professionals, get a few names and write them down. This is important for the next step.
3. Review Portfolios
After, you’ll want to review the portfolios of the selected professionals.
When doing this, it’s best to look through your list twice. Once to get an overview and the second time to “score” their portfolio.
The score should represent your likelihood of hiring them based on previous works. Think about what you want and whether they’ve done it in the past to your satisfaction.
Some things you may want to look out for are variety, professionalism, consistency, and video skills (if you want to hire a videographer and photographer as a single person or group).
4. Discuss Pricing and Packages
After reviewing the portfolios, you’ve probably got a few favourites. You then want to look for or discuss pricing and packages among your favourite videographers and photographers.
In this industry, prices can vary massively. At Masoud Raoufi, our average prices look like the following.
Service | Average Price (AED) | Details |
Photography | 550 – 1,470 AED | For standard homes (15-30 photos), ideal for real estate listings and marketing materials. Pricing may vary based on property size and location. |
Drone Photography | 370 – 920 AED | Adds aerial views of the property to highlight its surroundings and lot. Often an add-on to standard photography packages. |
Video Walkthrough | 1,280 – 2,750 AED | Includes a 2-4 minute video walkthrough of the property. Perfect for online listings to showcase the home’s flow and key features. |
Virtual Tours | 550 – 6,610 AED | Price depends on whether it’s a basic virtual tour or a more immersive 3D walkthrough. Great for properties with extensive space or high-end features. |
Full Media Package | 2,570 – 16,530 AED | Bundles photography, videography, drone shots, and virtual tours. Ideal for larger properties or luxury listings that require comprehensive media coverage. |
These prices are averages. For more accurate pricing, please contact us at Masoud Raoufi.
5. Sign a Contract
If you’re happy with the prices and packages provided by the professional of your choice, it’s time to sign a contract (or make a purchase).
A contract isn’t necessary all the time. This is usually only for big projects or large agencies. Sometimes, for smaller agencies or freelancers, just payment is enough to secure your spot.
Nonetheless, both processes are simple. You can sign a contract or make a payment in a matter of seconds.
Hire Professional Photographers and Videographers in Dubai, UAE
After reading this post, you should better understand the impact of professional photography and videography.
The return on your investment is huge. Just by having high-quality images and video, you can sell the property more quickly and at a higher price. It’s the perfect investment.
But you need professionals. Professionals who know what they’re doing and can provide you with the result you want.
At Masoud Raoufi, we’re the professionals. If you’re searching for real estate photographers and videographers in Dubai, UAE, feel free to contact us today.
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