Hoarding by Lomax supplies freestanding modular hoarding systems for malls, airports and retail fit-outs across the UAE. The team asked MRPS for a corporate video that shows the product and the full process on a real job: the hoarding for a Charlotte Tilbury pop-up at The Dubai Mall. We filmed over two overnight shoots, from midnight to 8 a.m. while the mall was closed, covering the installation on the first night and the removal on the second. The result is a one-minute captioned film and a set of stills that explain the system clearly: fast to install, no drilling, no damage, and safe for the public.
Two Overnight Shoots at The Dubai Mall
Mall work happens after closing, so both shoots ran from midnight to 8 a.m. Our crew followed the Lomax team from the first base weights to the finished printed wall, with ground cameras, high angles from the upper floors and close-ups of the system parts. Working around lifts, safety zones and a fixed handover time meant planning every shot in advance and never slowing the installers down.
Industrial and Corporate Video in Dubai
We produce the same kind of film for contractors, fit-out companies, factories and manufacturers across Dubai, Abu Dhabi and the GCC: process videos, product demonstrations and site coverage, shot on location around your working hours. See our industrial photography and videography and video production services, or contact us to plan your shoot.