This promotional product shoot was created for Fueler, an online store for official Formula 1 and motorsport merchandise. We produced clean, styled flat-lay compositions for four of the store's team collections, Ferrari, McLaren, Oracle Red Bull Racing, and Aston Martin, arranging apparel, caps, bags, and accessories into crisp, knolling-style layouts on a bright, shadow-controlled set. Each collection keeps its team colours front and centre while the consistent styling ties the whole range together, giving Fueler scroll-stopping visuals for its homepage, category banners, campaigns, and social media. The images are built to showcase the breadth of each collection at a glance and drive clicks to product pages on fueler.store. This project is part of our product photography work; see more of our photography.
