New Balance E-Commerce Product Photography Dubai

New Balance, the global sportswear brand, asked MRPS to photograph a large accessories batch for its UAE online store, New Balance UAE. The project covered around 110 SKUs, including backpacks, duffel bags and caps in many colours and fabrics, from canvas and nylon to corduroy. Every product was shot on a pure white background from four views: front, three-quarter angle, back and a close-up detail of the logo, embroidery or fabric. With the same light, camera height and framing on every SKU, the whole range looks like one consistent collection on the website, and shoppers can compare products side by side. Our premium editing kept each colour true to the real product, from the stone and pink backpacks to the brown and mauve corduroy caps, and delivered square, high-resolution files ready for the store and marketplaces. This is our e-commerce product photography service in Dubai for fashion, sportswear and lifestyle brands.

date

2025

client

New Balance

genre

E-Commerce Product Photography

Visit

Visit Website

White New Balance duffel bag at a three-quarter angle on white. E-commerce product photography for New Balance by MRPS in Dubai.

Side view of the white New Balance duffel bag showing the shoulder strap. E-commerce product photography for New Balance by MRPS in Dubai.

Beige New Balance backpack with black trims, front view on white. E-commerce product photography for New Balance by MRPS in Dubai.

Beige New Balance backpack at an angle showing the mesh side pocket. E-commerce product photography for New Balance by MRPS in Dubai.

Back view of the beige New Balance backpack with padded straps. E-commerce product photography for New Balance by MRPS in Dubai.

Navy New Balance utility backpack with zip pockets, front view on white. E-commerce product photography for New Balance by MRPS in Dubai.

Navy New Balance utility backpack at a three-quarter angle. E-commerce product photography for New Balance by MRPS in Dubai.

Back view of the navy New Balance backpack with padded back panel. E-commerce product photography for New Balance by MRPS in Dubai.

Close-up of the side pocket and buckle on the navy New Balance backpack. E-commerce product photography for New Balance by MRPS in Dubai.

Stone New Balance backpack at a three-quarter angle. E-commerce product photography for New Balance by MRPS in Dubai.

Back view of the stone New Balance backpack. E-commerce product photography for New Balance by MRPS in Dubai.

Pink New Balance backpack at an angle showing the mesh side pocket. E-commerce product photography for New Balance by MRPS in Dubai.

Back view of the pink New Balance backpack with black straps. E-commerce product photography for New Balance by MRPS in Dubai.

Shooting 110 SKUs with One Consistent Look

A large e-commerce batch is a production job, not a single photo shoot. Before the first product was photographed, we agreed the shot list with the New Balance team: four angles per product, square crops and the same white background for every bag and cap. We then fixed the light, camera position and framing for each product type, so a backpack photographed on the first day matches one photographed at the end of the batch.

Each product was prepared before shooting: bags were filled and shaped so they stand naturally, straps and zips were arranged neatly, and caps were formed so the crown and peak keep their real shape. Products were tracked against the SKU list throughout, so every file was named and delivered against the right product code.

Close-up of the navy and red embroidery on the white New Balance cap. E-commerce product photography for New Balance by MRPS in Dubai.

White New Balance athletic shoes cap at a three-quarter angle. E-commerce product photography for New Balance by MRPS in Dubai.

Back view of the white New Balance cap with snap closure. E-commerce product photography for New Balance by MRPS in Dubai.

Brown corduroy New Balance cap at a three-quarter angle. E-commerce product photography for New Balance by MRPS in Dubai.

Back view of the brown corduroy New Balance cap. E-commerce product photography for New Balance by MRPS in Dubai.

White corduroy New Balance cap at a three-quarter angle. E-commerce product photography for New Balance by MRPS in Dubai.

Back view of the white corduroy New Balance cap. E-commerce product photography for New Balance by MRPS in Dubai.

Mauve corduroy New Balance cap at a three-quarter angle. E-commerce product photography for New Balance by MRPS in Dubai.

Back view of the mauve corduroy New Balance cap. E-commerce product photography for New Balance by MRPS in Dubai.

Premium Editing for Sportswear Accessories

For a brand like New Balance, the logo and the colour are the product. Our editing checked every image against the real items, so the beige, navy, stone and pink backpacks and the white, brown and mauve caps look online exactly as they do in hand. We removed dust, lint and creases, cleaned the white background and kept natural texture in the corduroy, mesh and nylon.

The close-up detail shots show what shoppers cannot touch online: the embroidered logos, the corduroy ribs, buckles, zips and the mesh side pockets. Together with the front, angle and back views, they answer most questions a customer has before buying. See also our e-commerce shoe shoot for SWAVE and our premium product photos for LITCHY.

Behind the Scenes of the New Balance Shoot

A batch of around 110 SKUs needs a set that stays the same from the first product to the last. We built one fixed lighting setup with large parabolic softboxes and an overhead light, so every bag and cap was lit the same way. The camera was tethered to a monitor, so each frame was checked at full size for shape, colour and logo position before moving to the next product, and every item was styled by hand on the white sweep before the shot.