Fueler Store, the Dubai online store for official Formula 1 accessories, asked us to produce three unboxing videos for their social media and product pages. Each film follows one gift box from the sealed lid to the full reveal: a red Ferrari cap with a Formula 1 model car, a Ferrari number 44 cap alongside a McLaren number 4 cap and orange McLaren teamwear, and a mixed collection box with McLaren, Ferrari, Aston Martin and Pirelli caps. We shot with professional cameras and lenses, directing the talent's hands frame by frame and choosing top-down and close-up angles that keep every logo readable. Sound was recorded and designed separately, so the cardboard, the plastic wrap and the velcro strap all land with a satisfying, tactile snap. The result is a set of scroll-stopping vertical videos built to sell. See more of our product photography and photography work.

